Creative director, strategist, visual systems & UI designer
I design experiences that work better, make people happier. My work has always been focused on creating resonance between product and user, organization, and audience, in B2B & B2C, across all sectors.
Product design / Strategy / Brand / Visual identity / Communications
Product design and launch for science-based botanical skincare based on therapeutic wildcrafted plants from the cape floral region of South Africa.
Launched at the New York Indie Beauty Expo, the brand was an immediate hit with the discerning New York market and was nominated Best in Show in the serum category.
The brand was picked up by a range of high profile PR companies and beauty editors and given valuable publicity in luxury travel, beauty, fashion and lifestyle media.
Product desing and development
Brand and design strategy
Brand architecture
Brand and visual identity
Print and digital communications
Brand communications
launch campaigns






















