Product design / Strategy / Brand / Visual identity / Communications

Product design and launch for science-based botanical skincare based on therapeutic wildcrafted plants from the cape floral region of South Africa. 


Launched at the New York Indie Beauty Expo, the brand was an immediate hit with the discerning New York market and was nominated Best in Show in the serum category.


The brand was picked up by a range of high profile PR companies and beauty editors and given valuable publicity in luxury travel, beauty, fashion and lifestyle media.

Product desing and development
Brand and design strategy
Brand architecture

Brand and visual identity
Print and digital communications

Brand communications
launch campaigns


Phyto Afriq website landing page.png
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Phyto Front Cover.png
Phyto Afriq packaging design_1.jpg
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Phyto Afriq Roll-Up.png
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