Julie Scott
Brand and communications strategy, creative execution and cross-platform launch campaigns for eco-luxe botanical skincare startup
Communications and Creative strategy
Brand architecture
Product naming
Brand identity
Brand communications
Campaigns
Presentation and pitch media
Brand marketing
Events
Aloe Ferox + is the first product launched by the Phyto Afriq brand, which develops bespoke luxury wildcrafted botanical therapeutic skincare products. Designed specifically for the US market, this product targets a segment that values clean, scientifically-based botanical skincare with a sustainability backdrop.
The design strategy is underscored by pharmaceutical minimalism to indicate the proven therapeutic benefits of the wildcrafted botanicals. This provides scientific integrity in the global luxury skincare market.
The 30ml Italian glass bottle and reinforced protective display packaging are small enough to be a luxurious 'handbag must-have' for demanding, eco-luxe, and mobile lifestyles. Campaigns evoke the emotional experience of eco-luxury lifestyles for this well-travelled market.
