Sage commissioned me to set the design system strategy taking their new brand identity designed by Wolff Olins into the design of their new website and digital product environments. The new design patterns formed the basis of the new design system used by global design teams and external agencies.

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I set the new website design strategy based on brand and UX principles and led a team of UI, UX and motion designers to design new website flows, pattern and component libraries with guidelines.

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