Defining what you do, the value this brings and how this creates distinction and places you apart from your competition. A strategic foundation of your brand that informs messaging and experience that could be a simple, finite product or service offering, or it could be the architecture of a scalable portfolio of products and services.

How you position your products or services to your markets in a way that allows flexibility as you evolve your offering and grow your business. Identifying the perceptual impression and influence your brand will have on its audience, how it differentiates and the space it owns in the competitive landscape .

The intangible qualities and characteristics of your business come together to form the creative criteria for your brand’s visual identity. Rather than a rigid or finite system, brand identity is a flexible, organic ecosystem of visual and verbal assets that evolves and scales with the business, consistently expressing its position, proposition, purpose, and personality across all digital, print and experiential touch points.

I set up basic Squarespace and Shopify websites and online stores to serve as brand positioning platforms. We look at the information architecture, the desired user experience, and we detail all content requirements and decide on the means of content creation. We also define the filing structure for assets and content so that you can manage this with ease after our project is complete. I also collaborate with developers on the design and UX of custom builds.

We identify the narratives and themes that best tell your brand story and deliver the greatest value to your audience, then develop creative, shareable assets to bring them to life. These may include blogs, explainer or introductory videos, campaigns, social content, and wider marketing streams. We plan the content strategy, define the design and messaging frameworks, and deliver production-ready assets.